2020 Bronze Vertex Award Winners

SPAR Chips & Dip

Private Brand: SPAR
Retailer: SPAR
Country: Netherlands
Category: G3. Packaged Goods
Agency: Yellow Dress Retail

Credits:

Michelle Romeo-Wiegman, Creative Director. Yellow Dress Retail
Janneke Vis

ser, Senior Designer, Yellow Dress Retail
Nancy van der Lubbe, Projectmanager, Yellow Dress Retail

Summary:

SPAR is the convenience store in the Netherlands with key values in freshness, choice, quality, and service.

Holland is well known for its happy-hours that can occur at any given moment.

With their new product Chips&Dip, SPAR provides the ultimate snack-experience. Trendy craft crisps ‘patatas fritas’ combined with matching dips, because dipping means sharing! And that leads to “gezelligheid”.

The design for crisps and dips, both in two flavors needed to communicate the authentic Spanish ingredients and flavors in a trendy snacky way. The private label grid of SPAR is combined with an eye-catchy Andalucian tile illustration. The result is a decorative combo that enhances any kind of snack moment. The connection between chips and dips is visually strong and the consumer will buy both as a result.

SPAR helps you to make your happy-hour moment special in an easy way!

By Christopher DurhamPublished On: May 24th, 2020Tags: 2020, Bronze, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.