2020 Bronze Vertex Award Winners
HT Traders Butter
HT Traders ButterPrivate Brand: HT Traders
Retailer: Harris Teeter
Country: USA
Category: G2: Organic and Natural food
Agency: Daymon
Credits:
Agency: Harris Teeter & Daymon Creative Services
Designer: Felix Rosales
Photographer: Autumn Underwood
Director of Advertising & Creative: Steve Kent
Marketing Manager: Kim Davis
Director of Private Brands: Charles Brame
Summary:
The HT Traders butter packaging puts an artisanal spin on the category, combining the fun playful spirit of the HT Traders brand into a category that has historically been driven by heritage brands. This approach creates separation at the shelf.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
