2020 Bronze Vertex Award Winners
Texas BBQ Sauces
Texas BBQ SaucesPrivate Brand: Brookshire’s
Retailer: Brookshire’s
Country: USA
Category: G3. Packaged Goods
Agency: Daymon
Credits:
Brookshire’s Category Management and Marketing teams
Summary:
Whimsical and bold typography adds to the regional focus while the photography focuses on the appetizing usage ideas for the product.
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About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
