2020 Bronze Vertex Award Winners

Gen 96 Genetic lab

Private Brand: Gen 96 Genetic lab
Retailer: EVA
Country: Ukraine
Category: P5. Body Care
Agency: RUSH LLC

Credits:

Valentyna Bondarenko, Brand Manager, RUSH LLC
Evgenia Mitrokhina, Category Manager. RUSH LLC
Dmytro Potapov, Head of the direction, RUSH LLC
Galyna Obodets, Department Director, RUSH LLC
Veronika Shliakhova, Head of Design Department, RUSH LLC
Liubov Parshutina, Designer, RUSH LLC

Summary:

GEN 96 genetic lab – new brand under which are produced original products aimed at solving problems with hair and scalp. The brand specializes in solving the problems: hair loss, slow hair growth, and dandruff. Product formulations are based on clinically proven asset complexes. Shampoos optimally prepare the skin for the application of active products: spray, lotion, ampoules that work on the scalp for at least 8 hours. The treatment complexes in the composition of these products prevent hair loss, promote the active growth of hair follicles, have antiseptic and soothing effects, fight dandruff, and prevent its appearance. All products are dermatologically tested. An exclusive branded bottle was developed for the brand. Products don’t cause addiction, can be used as often as necessary. GEN 96 genetic lab for the health and beauty of hair and scalp.

By Christopher DurhamPublished On: May 24th, 2020Tags: 2020, Bronze, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.