2020 Bronze Vertex Award Winners
First Street Granola Bars
First Street Granola BarsPrivate Brand: First Street
Retailer: Smart & Final
Country: USA
Category: G3. Packaged Goods
Agency: Marketing by Design (MBD)
Credits:
Ashley Smits, Project Manager. MBD
Lauren Sells, Designer, MBD
Kim Burns, Production Artist, MBD
Photographer, Tonic Photo Studios
Original Design, Voicebox
Summary:
With busy lifestyles and everyone constantly on the go, Smart & Final wanted a line of granola bars that resonated with the consumer as a reliable meal that was healthy and tasty. Through the use of big and bold photography, Smart & Final focuses on the actual bar by putting a big image of the product as the main focus of the cartons.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
