2020 Bronze Vertex Award Winners

Pams Fresh Chilled Pasta

Private Brand: Pams
Retailer: Foodstuffs Own Brands Limited
Country: New Zealand
Category: G1. Fresh
Agency: Brother Design

Credits:

Justine Rankine, Creative Director / Senior Designer, Brother Design
Mahani Jones, Senior Designer. Brother Design
Nicole Blackwod, Senior Account Manager, Brother Design
Melanie Jenkins, Photographer, Flash Studios
Jo Wilcox, Food Stylist, Silverspoon
Melissa Steffensen, Marketing Manager, Foodstuffs Own Brand Limited

Summary:

To redesign the Pams Fresh Pasta range to fit the new Pams brand packaging design. The new Pams Fresh Pasta range design delivers strong visual appeal & product confidence with the use of close-up photography showcasing mouth-watering serving ideas & rustic food styling. Simple, graphic icons communicate key callouts & bright but natural variant colors support easy product differentiation.

By Christopher DurhamPublished On: May 24th, 2020Tags: 2020, Bronze, R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.