2020 Gold Vertex Award Winners
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El Corte Inglés Wines
El Corte Inglés WinesPrivate Brand: El Corte Inglés
Retailer: El Corte Inglés
Country: Spain
Category: G5. Beverages: Alcoholic
Agency: Supperstudio
Credits:
Paco Adín, Creative Director, Supperstudio
Lourdes Morillas, Account Director, Supperstudio
Susana Seijas, Account Manager, Supperstudio
José Antonio Rojano, Corporate Private Brand Management, El Corte Inglés
Summary:
Fresh and natural. That is the new range of El Corte Inglés wines. The roses planted at the vineyards to attract insect before the vines, inspire this design.
Flowers and grapes make a powerful print common to the whole range.
To make the differentiation between the red, white, and rosé wine easy, each reference has a colorful cup of wine.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
