2020 Gold Vertex Award Winners

Pams Confectionery

Private Brand: Pams
Retailer: Foodstuffs Own Brands Limited
Country: New Zealand
Category: G3. Packaged Goods
Agency: Brother Design

Credits:

Justine Rankine, Creative Director / Senior Designer, Brother Design
Nicole Blackwood, Senior Account Manager, Brother Design
Melanie Jenkins, Photographer, Flash Studios
Jo Wilcox, Food Stylist, Silverspoon
Melissa Steffensen, Marketing Manager, Foodstuffs Own Brands Limited

Summary:

To redesign the Pams Confectionery packaging to fit within the new Pams brand design look. The Confectionery packaging needed to achieve visual standout on shelf & look appealing & fun, whilst communicating that the sweets contain no artificial colors or flavors. The creative solution was to create a setting using vibrant pops of color & delightful props against fresh white wood, creating a contemporary party appeal for all ages.

By Christopher DurhamPublished On: May 27th, 2020Tags: R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.