2020 Gold Vertex Award Winners
7-Select Organic Single Serve Milks
7-Select Organic Single Serve MilksPrivate Brand: 7-Select
Retailer: 7-Eleven
Country: USA
Category: G6. Beverages: Non-Alcoholic
Agency: Marketing by Design (MBD)
Credits:
Marty DiFrisco, Account Manager, MBD
Tracy LeMere, Creative Director, MBD
Austin Sniezek, Project Manager, MBD
Sandra Button, Designer, MBD
Roger Calado, Production Artist, MBD
Summary:
The team designed this artwork with a color palette and illustrations that have a slightly retro feel. This brings the design back to times when simple, fresh and organic was the standard, not the exception, and the sourcing of a product was clear. The illustrations help remind customers that they can expect a high level of quality, freshness, and transparency from 7-Eleven in this product.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
