2020 Gold Vertex Award Winners
Tote’m Craft Beer
Tote’m Craft BeerPrivate Brand: Tote’m Craft Beer & Wine
Retailer: 7-Eleven
Country: USA
Category: B1. New Brand
Agency: Marketing by Design (MBD)
Credits:
Marty DiFrisco, Account Manager, MBD
Tracy LeMere, Creative Director, MBD
Austin Sniezek, Project Manager, MBD
Becca Marko, Designer, MBD
Roger Calado, Production Artist, MBD
Summary:
This premium growler, a Crowley, and wine label became the first refillable alcoholic beverage options to be featured in 7-Eleven’s Lab Store in Texas. Because they needed to stand out on shelf in a sea of craft beer and wine, these designs are distinctly 7-Eleven while still clearly showing the customer that this product is a worthy alternative to their go-to beverage
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
