2020 Gold Vertex Award Winners
Zoet Holiday Chocolates
Zoet Holiday ChocolatesPrivate Brand: Zoet
Retailer: Hy-Vee
Country: United States
Category: B4. Holiday Or Limited-Edition Private Brand
Agency: Meyocks
Credits:
Rawley King, Art Director, Meyocks
Levi Ward, Art Director, Meyocks
Summary:
Hy-Vee’s Zoet limited-edition premium Belgian chocolates are wrapped in packaging that speaks to its rich flavors and fine ingredients. With gold foil accents and holiday ornament icons these treats were perfect for gift giving and complemented the high-quality packaging that Meyocks created for Hy-Vee’s other Zoet chocolates.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
