2020 Gold Vertex Award Winners
World Market Country of Origin Olive Oil
World Market Country of Origin Olive OilPrivate Brand: World Market
Retailer: Cost Plus World Market
Country: USA
Category: G8. International/Specialty Food
Agency: Cost Plus World Market – in house design
Credits:
Jeffrey Pelo, Art Director, Cost Plus World Market
Carrie Binney, Senior Creative for Packaging, Cost Plus World Market
Mike Lippert, Production, Cost Plus World Market
Summary:
A line of specialty olive oils that are each from a different country. We utilized parts of the flag of each country in a very abstract fashion that wraps around the bottle. Each label is different and unique but they stand together as a group with the center diamond shape. Our goal was to have them feel sophisticated and giftable, with an international flair.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
