2020 Gold Vertex Award Winners
Frutos secos Club del Gourmet
Frutos secos Club del GourmetPrivate Brand: Club del Gourmet
Retailer: El Corte Ingles
Country: Spain
Category: G3. Packaged Goods
Agency: Estudio Maba
Credits:
Miguel Angel Del Baño, Creative Director, Estudio Maba
Jose Lorente, Designer, Estudio Maba
Jose Antonio Rojano, Creative Brand Manager, El Corte Inglés
Juan Carlos De Miguel, Project Manager, De Miguel Alonso
Summary:
The product selected for Club del Gourmet is governed by very high-quality standards. This selection of nuts shows the product itself, in glass jars that are decorated as a natural and also delicate snack. A collection of small jars in the composition of colors and shapes to simply and directly show the product itself, enhancing its attributes.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
