2020 Gold Vertex Award Winners
Turrón Roca Club del Gourmet
Turrón Roca Club del GourmetPrivate Brand: Club del Gourmet
Retailer: El Corte Inglés
Country: Spain
Category: B4. Holiday Or Limited-Edition Private Brand
Agency: Estudio Maba
Credits:
Manel Quílez, Art Direction, Estudio Maba
Jose Antonio Rojano, Creative Brand Manager, El Corte Inglés
Juan Carlos De Miguel, Project Manager, De Miguel Alonso
Summary:
Design for a line of nougat inspired by perfumes and the most famous desserts of Jordi Roca. A Christmas sweet that aspires to remain as a gift for the senses any time of the year. A range is color-coded to reflect the nuances of flavors. The design includes a gradient that emulates textures and aromas when dissolved on the palate. The collection consists of six different flavors.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
