2020 Gold Vertex Award Winners
Electrolyte Water
Electrolyte WaterPrivate Brand: Hannaford
Retailer: Hannaford
Country: United States
Category: G6. Beverages: Non-Alcoholic
Agency: Retail Business Services – Private Brands Design
Credits:
Juan DePaoli SVP, Private Brands, Retail Business Services
Carolyn Boege, Private Brands Manager, Retail Business Services
Jordan Stine, Creative Director, Retail Business Services
Cathy Horvath, Designer, Retail Business Services
Summary:
Hannaford wanted to offer its customers a more competitively priced, great quality electrolyte water product. The task was to engage customers differently than normal Hannaford private brand products. The introduction of the abstract illustration allowed us to communicate in a creative way with a specific customer base.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
