2020 Gold Vertex Award Winners

Usong Kids Paper Line

Private Brand: Usong
Retailer: Yonghui
Country: China
Category: B1. New Brand
Agency: Daymon

Credits:

Alexanders Reuts, Echo Chen, Jennifer Li, Vivian Chan, Bonnie Zhang, Lynn Chen, Helen Wang, Tina Jiang

Summary:

Usong cartoon line is a new product line designed mainly for children. A series of animal characters were created to differentiate from the rest of the paper product line and to resonate with children through themes of fun and friendship. The design featured several forest animals including Song Bao, a squirrel who loves cleaning; Baobaotu, a soft and cute rabbit; Aoao, a clever owl; and Feifei, a diligent bee. These like-minded friends play happily in the forest and together make life beautiful and better. Furthermore, the character “U” is applied in all design to enhance the visual identity of the brand “Usong” to guarantee consumers quality, easy to use products and a good life.

By Christopher DurhamPublished On: May 27th, 2020Tags: R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO, vertex awards

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.