2020 Gold Vertex Award Winners
Fresh Direct Hot Sauces
Fresh Direct Hot SaucesPrivate Brand: Just
Retailer: Fresh Direct
Country: USA
Category: G3. Packaged Goods
Agency: Daymon
Credits:
Carrie Mesing, Vice President, Merchandising
Summary:
The Fresh Direct Just designs have a playful, whimsical feel their consumers have grown to love. The Hot Sauce pushes the Just design aesthetic and evokes a category-specific boldness with rich color palettes and contemporary block font style to underscore the ‘heat’ in the flavor profiles. Graphic pepper illustrations and source story cue the consumer to the quality ingredients with a brand-consistent nod to the partnership between Fresh Direct and the producer.
[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
