2020 Gold Vertex Award Winners
Reusable Waterbottle Join the Pipe
Reusable Waterbottle Join the PipePrivate Brand: SPAR
Retailer: SPAR
Country: Netherlands
Category: B3. Licensed Or Co-Brand
Agency: SPAR Holding B.V.
Credits:
Jan-Hein van Spaandonk, Brand Manager, SPAR Holding B.V.
Michelle Wiegman, Art director, Yellow Dress Retail
Stephan Verpoort, Category manager, SPAR Holding B.V.
Hinde Kerremans, Brand management specialist, SPAR Holding B.V.
Summary:
Together with Join the Pipe we developed a reusable bottle for water to reduce the use of plastic disposable bottles. Join the Pipe works hard to make clean drinking water available all over the world, especially there where it is most needed. For this bottle we used embossing.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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