2020 Publisher’s Choice Vertex Award Winners

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El Corte Inglés Board Games

Private Brand: El Corte Inglés
Retailer: El Corte Inglés
Country: Spain
Category: H11. Toys And Games
Agency: Supperstudio

Credits:

Paco Adín, Creative Director, Supperstudio
Lourdes Morillas, Account Director. Supperstudio
Susana Seijas, Account Manager, Supperstudio
José Antonio Rojano, Corporate Private Brand Management, El Corte Inglés

Summary:

El Corte Inglés launched a new unified private brand in toys.

The new brand has a strong visual presence characterized by a large circle of color, which includes the El Corte Inglés logo and product name. The brand design is an honest communication that instills consumer confidence.

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Publix Premium Limited Edition Ice Cream

Private Brand: Publix Premium
Retailer: Publix Super Markets, Inc.
Country: United States
Category: B4. Holiday Or Limited-Edition Private Brand
Agency: Publix Super Markets, Inc. Creative Services

Credits:

Scott Grafton Manager, Packaging Design Publix Super Markets, Inc. Creative Services
Gabriella Arnold, Creative Director. Publix Super Markets, Inc. Creative Services
Lacee Perez, Project Manager, Publix Super Markets, Inc. Creative Services
Serena Wu, Brand Marketing Manager, Publix Super Markets, Inc. Creative Services

Summary:

The opportunity to launch Publix Premium Ice Cream in a new quart offering was made possible by the popularity of Publix customer seasonal favorites, Publix Premium Limited Edition Ice Cream. Rotated in-store on a trimester schedule, the seasonal and on-trend flavors are the perfect partner for visual expression. Inspiration for each flavor’s custom illustration can come from their natural sources, a physical location, or simply allow a story to unfold. While each ice cream scoop is consistent in execution, it allows for the unique flavor inclusions to be clearly displayed.

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By Christopher DurhamPublished On: May 28th, 2020Tags: R-BASIC, R-PRO, SP-BASIC, SP-PLUS, SP-PRO

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.