Wakefern, Petsmart, Sobey’s, Ahold Delhaize and Quad to Discuss Design at Velocity Global
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Today I am excited to announce the next presentation for the 2020 edition of Velocity Global: the My Private Brand VIRTUAL conference taking place August 4-5, 2020, and on-demand to all registrants 24 hours a day, 7 days a week for the next 365 days.

Designing to Win! Leading With Private Brand

Amy Rhodes, Senior Director, Proprietary Brand Product and Package Design, Petsmart
Glen Pfeifer, Design & Packaging Manager Wakefern
Jason Hobson, Creative Director, Private Label, Sobeys
Paul Skozilas, Design Manager, Private Brand Design & Regulatory, Ahold Delhaize, Retail Business Services
Moderator: Eric Ashworth, EVP of Product & Market Strategy, Quad

In this thought-provoking discussion, senior private brand creatives discuss the changing landscape of private design. The panel will discuss and debate the old guard, stalwarts, innovators, and challengers that are changing what it means to be a private brand. In the process, they will give you an inside look at the mind of a private brand creative and the trends that shape their work.

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August 4-5, 2020

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By Published On: June 17th, 2020Tags: , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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