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As a follow up to the successful My Private Brand Webinar COVID-19 Leading with Private Brand we have added an on-demand track to the Velocity Global VIRTUAL conference agenda. The event which will be held August 4-5 will include a COVID-19 IMPACT VIRTUAL STAGE which features insights and perspectives completely focused on Private Brand and its evolving role during and after the COVID-19 pandemic Velocity conference attendees explore the latest research, insights, opportunities, and challenges for Private Brand retailers, manufacturers, and service providers.

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Private Label in Europe: A New Opportunity for Growth

Jon Wright, Head of Retail Insight – EMEA, IGD

Following the impact of coronavirus on shoppers’ buying habits, we consider the opportunities emerging for retailers and private brands in this new environment. We will look along the path to purchase, where and how coronavirus has impacted this and how retailers can promote their private brands at different stages to win with shoppers.

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Understanding Shopper Motivations in A Sea of Change

Wesley Bean, SVP Global Retail Network, Catalina

A follow up to his My Private Brand COVID-19 webinar talk with updated data on COVID shopper behavior and learnings.

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Collaboration in the Age of Covid: Midsize Manufacturers and the New Economy

PANELISTS
Zane Adams, Co-CEO, FedUp Foods
Nels Leader, CEO, Bread Alone
Ruth Santuccio, CEO, Pan American Coffee Co
MODERATOR: Andreas Schneider, Chief Development Officer, FedUp Foods

As agility, innovation, and supply chain transparency become increasingly important in the post-COVID marketplace, mid-size manufacturing partners can offer retailers a competitive edge. This panel of CEOs will discuss how retailers can best engage with and leverage relationships with a new breed of fast-growing private brand manufacturing partners.

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The Future of Private Brands – Post COVID-19 and Beyond

Michael Taylor, President, Daymon

Year over year, Private Brands have continued to evolve and grow – and, while interrupted by COVID-19, 2020 has been no exception. Like everyone across the retail landscape, we are anticipating the mid- and long-term effects and determining how we can build on this consumer momentum. Join Michael Taylor as he shares Daymon’s latest research on Private Brand consumer behavior pre- and post-pandemic, and his recommendations on how retailers and manufacturers can continue to grow their business in a post-COVID world.

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After COVID-19, Is It Time to Digitize the
Private Brand Food System?

Doug Macdonald, Brand Compliance Business Development Manager, Oracle

Private brand grocery sales have surged since the pandemic, but retailers face new challenges. Supplier networks have been disrupted requiring new suppliers to be on-boarded quickly. Consumer needs have changed and will continue to evolve in the coming months. Retailers need an agile response to find success, even while private brand teams are mostly working remotely. FDA is calling for the food system to be digitized – what does this mean and what role do retailers need to play?

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August 4-5, 2020

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