Veloicty Talks with Kieran Best, Woolworths Australia
Welcome Velocity Talks a weekly interview series in which I will discuss the state of private brand, retail, and careers with retail executives and private brand thought leaders from around the world. This week’s episode features my conversation with Kieran Best Supplier Relations Manager at the largest supermarket retailer in Australia Woolworths.
My Private Brand became the Velocity Institute in late 2021.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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