The Private Label Manufacturers Association (PLMA) announced today its new online private label trade show PLMA Global. The move comes after the Global pandemic forces the organization to cancelled its Chicago and Amsterdam events for the second year in a row. PLMA Global will take place March 28 to 31, 2022. Exhibitors can sign up now by calling 1+212 972-3131 or e-mailing [email protected].
“The disruptive effects of the pandemic on retailing and the store brands industry continue. Foremost among today’s challenges is the reliable flow of products from source to shelf,” explains PLMA President Peggy Davies. “The platform will support the connection between PLMA member-exhibitors and store brand buyers representing leading supermarkets, drug chains, mass merchandisers, super centers, specialty retailers, dollar stores, club stores, convenience stores and other formats,” said Davies. “We believe that during the last four days of March, our platform will become the digital hub of the retailer brands industry.”
Efficient appointment scheduling is the most important feature of the virtual event, says the association. PLMA Global’s format allows buyers to join the platform as it fits their schedule and time zone. Buyers can request video call appointments from exhibitors even before the show opens.
A preliminary list of registered buyers and visitors will be sent to exhibitors about two weeks prior to the event. At its conclusion, exhibitors will receive an updated list of all the buyers and visitors who registered.
Exhibitors receive a webpage on the platform and will be able to display images of their featured products along with descriptions. Additional company and product information can be shared through downloadable documents or promotional videos, including keywords. Exhibitors can list up to five representatives for buyers to contact. Exhibitor personnel who are logged in will display as “online” and can be contacted directly by buyers. Offline personnel receive an e-mail notification when a buyer is trying to contact them.
Buyers and exhibitors will be able to meet live online 24/7 during the event and the platform will remain open for another three months for follow-up, or for a new visit by buyers who could not log in during formal show days. During this period, all connectivity tools — including video call and appointment scheduling — remain active, allowing for post-show access.
As we continue to deal with the repercussions of the global pandemic please support the entire Retail Brand community and take part in PLMA Global. It is essential that we not only support the industry but that we embrace virtual and learn to use it as a valuable tool.
About the Author: Christopher Durham
