Target Ups Style Game with a New Brand, Future Collective

Looking for fashion inspiration this fall — and beyond? Minneapolis based retailer Target has you covered. Introducing Future Collective — a new, first-of-its-kind Target Retail Brand (private brand) coming to select stores and Target.com on Sept. 11. Target’s well-known as a destination for accessible design and a selection of exclusive, national and private brands. Now they are raising the bar with Future Collective, featuring collections co-designed with a rotating roster of style and cultural influencers with diverse points of view in fashion.

The goal? Capture each influencer’s unique style and personality and bring it straight to our fashion-conscious guests. Each influencer’s collection will share a new style story and aesthetic, providing on-trend options. Two more influencer partnerships are coming within the first year of this brand’s launch.

Introducing the first design partner

Target is kicking things off with their first Future Collective design partner Kahlana Barfield Brown; former InStyle editor turned style expert — and longtime member of the Target family. One of their first collaborations with Kahlana was on our Black Beyond Measure campaign, highlighting the importance and rich history of historically Black colleges, universities, or HBCUs. Our current collab with Kahlana is another way we’re advancing our REACH commitment.)

Known for her streetwear-inspired looks and unique spin on the classics, Kahlana and Target co-designed a timeless yet elevated collection that draws inspiration from Kahlana’s closet and personal fashion formula. “Designing this Future Collective collection really started with the essentials — great denim, bodysuits, blazers, jackets, and pants that feel classic but versatile,” she says. “I wanted these pieces to stand the test of time while still having cool details and silhouettes.”

By co-creating collections with a roster of amazing influencers who have diverse fashion perspectives, Future Collective is an exciting evolution in our owned brand assortment — offering guests more ways to celebrate their individual styles,” says Jill Sando, executive vice president and chief merchandising officer, Target. “We’re thrilled to have our longtime Target partner Kahlana Barfield Brown help us introduce this first-of-its-kind Target brand that promises to bring guests ongoing inspiration, style and joy — all at an incredible value.”

Fashion for every body

From the outset, Kahlana and the Target design team felt it was important to make the collection work for every body and feel amazing for women of every shape and size — and budget. All 120 items are available in an inclusive size range of XXS-4X (in stores and on Target.com), with most items under $35.

Kahlana’s best advice for styling any look? Dress for your body, and don’t be afraid to play around with different sizes to see how each piece falls on your figure. “Don’t worry about the number on the tag! It’s all about how it looks and feels on you,” she says.

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By Published On: September 12th, 2022Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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