RETHINKING THE BRAND
As a design competition, it seemed fitting to celebrate the Vertex Award’s 10th Anniversary with a complete rethink of our brand. This radical reinvention sets the stage for the next ten years. So, we reached out to the Vertex Award-winning Spanish agency Supperstudio. The iconoclastic studio led by Creative Director Paco Adin has been named Vertex Boutique Agency of the Year and Pentawards Agency of the Year, as well as winning more Vertex Awards than any other agency in the history of the competition. And, of course, Paco and the team relished the opportunity to sink their teeth into the Vertex brand.
Their solution embraces the bold attitude of Vertex while reimagining it for the next decade.
V for Victory. V for Vertex
An Iconic Symbol
Winston Churchill’s V for Victory sign is one of the most iconic of the Second World War. Though it started with a simple radio broadcast, the symbol took Europe by storm and became a rallying emblem for those under occupation. Seventy-five years from VE Day, V stands for far more than Victory; it stands for boldness, strength, never giving up, and WINNING!
V is the first letter in Victory in English and French, Catalan, Czech, Corsican, Greek, and Flemish.
Which makes it the perfect iconic expression of Vertex.