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Kaufland Czech Republic Modern Design Led Coffee
Look at the modern new Retail-owned Brand design for Kaufland Czech Republic Venhel Brand’s limited edition of coffee cans. Created by the Prague-based agency Maison D’idée the goal was to bring exotic flavors to both consumers’ taste buds and eyes. Choosing tropical vivid colors while basing the whole packaging around geometric patterns led the team to this lovely solution. Since these cans can be super useful in every kitchen, the goal was to make them desirable even after all the coffee is gone.
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
Velocity is the global industry association focused on retailers and their brands across all categories and channels. Velocity is leading the game-changing shift to radically transform the private label industry into RETAIL BRANDCENTRIC & CONSUMER FOCUSED. ALL retailers, manufacturers, and solution partners dedicated to helping to build Retail-owned Brands are invited to join the Institute.