MaryEllen Lynch of Circana to present at Velocity Conference
I am excited to announce that MaryEllen Lynch, Principal Center Store Solutions, CIRCANA will present live at The Velocity Conference + Innovation Expo 2023 in Charlotte, NC. The event will be held May 16-18, 2023, at the Omni Hotel in Charlotte, NC. Get your tickets today!
She will present:
To Your Health: Retail-owned Brands
Retail-owned Brands in the health aisle go the extra mile to gain consumers’ trust which has been even more important as consumers faced roller coaster personal health concerns. Exploring retail and consumer trends reveals success and new opportunities for private brands in the health aisle
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
