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Amazon Fresh Reveals Grocery Shopping Habits

Online Retail Giant Amazon and its real-life grocery arm Amazon Fresh have published their first-ever The Cart Report: Amazon Fresh Summer Grilling, presenting a peek at customer grocery shopping trends nationwide. The report of course features a number of the retailers own Retailer-owned Brands.

“We uncovered the most popular and trending summer grocery staples to answer burning grilling questions like, ‘Is ketchup more popular than mustard? Are Americans flipping more hamburgers or hot dogs? How controversial is mayonnaise?’ Our data reveals national trends and regional divides that help set the record straight on what Americans really prefer to have stocked for their summer barbecues,”

The report is based on Amazon Fresh purchases both in-store and online made between May 1 and Sept. 30, 2022.

The Cart Report includes seven takeaways:

1. Mayo is America’s favorite summer condiment.

In nearly every state where Amazon Fresh delivers, mayonnaise was the most-purchased condiment, according to the retailer. Amazon Fresh customers purchase more than 430,000 gallons of it each summer, although Amazon Fresh customers in Washington, D.C., are more likely to buy hot sauce than any other condiment between May and September.

2. In the great ketchup vs. mustard debate, mustard can’t “catch-up.”

Last summer, Amazon Fresh customers purchased more than 185,000 gallons of ketchup, which was more than double the amount of mustard (83,550 gallons). New Yorkers purchased over 20 times as much ketchup as they did mustard.

3. Your hometown may influence your favorite mustard

Customers in Los Angeles, Chicago, and Washington, D.C., agree that classic yellow mustard reigns supreme, while New Yorkers, New Jerseyans, and Pennsylvanians prefer spicy brown.

4. Americans are flipping more hamburgers than hot dogs

Amazon Fresh sells about three times more hamburgers than hot dogs and sold nearly 2 million hamburgers last summer.

5. Pickles are an American favorite

Amazon Fresh customers purchased over 845,000 pounds of pickles—the weight of three blue whales and nearly double the weight of the Statue of Liberty!

6. Dip has become a barbecue staple and Americans purchased enough of it to fill an Olympic-sized swimming pool

Amazon Fresh sold over 658,000 gallons of dip last summer. Hummus, salsa, and queso were a few of the most popular dips among Amazon Fresh customers.

7. Ice cream is a top summer dessert, with Americans purchasing almost 4 million gallons last summer—that’s more than 243 scoops a minute

Customers across the country favor Cookies ‘N Cream over every other ice cream flavor. Although, Amazon Fresh customers in New York and Virginia are more likely to grab Neapolitan Ice Cream.

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By Published On: June 28th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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