Petco Expands Reddy With Cat Range
Petco has just launched its first cat collection in its brand Reddy. Petco officials said that the new range offers pet owners a modern aesthetic that fits their own style while keeping cats active and comfortable with functional solutions.
- Reddy Burgundy Cat Harness Set – $34.99, which features a webbed nylon leash and adjustable strap to keep cats safe on the go.
- Reddy Cat is now available to shop and features durable beds, toys, apparel, and accessories priced from $9.99 to $149.99. Highlights from the assortment include:
- Reddy Cat Scratcher & Toy – $29.99, made with recycled materials, includes a hanging toy and catnip for hours of play.
- Reddy Dental Squirrel Cat Toy – $9.99, which gives cats’ teeth an extra polish as they chew, paw, bat, and swat this organic catnip-filled toy.
- Reddy Double Diner Cat Bowl – $34.99, which is dishwasher- and microwave-safe.
- Reddy Modern Cat Bed – $149.99, features feline-friendly details like a removable scratchable side panel and cushioned foam base.
The Reddy brand cat collection is currently available online at Petco.com and in Petco’s new Union Square flagship inside the Reddy Shop.
About the Author: Christopher Durham
Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.
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