The Velocity Institute STATE OF THE INDUSTRY 2023 Virtual Summit which was held December 14, 2023 is now available to watch ON DEMAND on the Velocity Institute Youtube channel. The 2-hour fast-paced event looked at the current state of the Retail-owned Brand (private brand) industry. Presentations and panels will include insights from exclusive consumer and industry research as well as executive insights from retailers, manufacturers, and solution partners.
AGENDA
State of the Industry – Inside the New Research
Christopher Durham, President – VELOCITY INSTITUTE
Christopher will present a look at the latest exclusive industry research from the Institute. The research surveyed retailers, manufacturers, and solution partners across all categories and channels. Insights will include industry sentiment, growth, hiring, the economy, and goals.
Insights for Solving the Private Brand Rubric
MaryEllen Lynch, Principal, CIRCANA
The presentation will explore retail and consumer dimensions driving success of private brands.
Driving Differentiation via Private Brand
Jean Ryan, Vice President, Strategic Advisory, DAYMON
In addition to driving sales, innovation in Private Brands is critical to drive differentiation and loyalty – but focusing on the overlap between consumer and business needs is key. Jean will share Daymon’s latest research on consumer perceptions of Private Brands and key takeaways on innovation pillars to address these challenges; she is the Vice President of Daymon’s Strategic Advisory team.
State of the Industry Panel 2023
- Glenn Pfeifer, Senior Manager, Owner Brands, WAKEFERN
- Stacie Sopinka, VP Own Brands, SOBEYS
- Jean Ryan, Vice President, Strategic Advisory, DAYMON
- MODERATOR: Christopher Durham, President – VELOCITY INSTITUTE
The panel will discuss the current state of the private brand industry and the opportunities for the coming year
SPONSORS
About the Author: Christopher Durham
