We need your help. Private Brand Innovation Industry Benchmarking Research 2024

Today I am excited to launch the first industry benchmarking survey that Velocity Institute of 2024. This second annual survey is designed to speak directly to the industry and gauge how retailers, manufacturers, and solution partners are approaching innovation. This project conducted by our research partner VOCCII is focused on providing insights about the current State of Innovation in the Private Brand Industry. All answers are confidential and cannot be tied to the respondent. THE SURVEY CLOSES MARCH 8, 2024

At the Velocity Institute, we use the term Retail-Owned Brands – this term is inclusive of private brand, private label, store brands, own brands, our brands, generic or any other term that means a brand owned and managed by a retailer.

Results will be presented at our FREE Velocity Innovate24 Virtual Summit on March 27, 2024. REGISTER TODAY!

To thank you for your time and input, we will randomly select five (5) winners to receive a free ticket to the Velocity Institute Conference & Expo,
May 13-15, 2024 in Charlotte NC.

Please invest a few moments and take the brief confidential survey.

Take the Survey

BE BOLD!

Christopher Durham
President, Velocity Institute
Co-Founder, The Vertex Awards

Schedule a meeting with me

By Christopher DurhamPublished On: February 25th, 2024Tags: Innovation, RESEARCH

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.