Introducing the 2024 Vertex Awards Winners

Welcome to the 11th Annual Vertex Award winner’s announcement. This year’s competition included entries from 53 countries each representing the absolute best in package design from around the globe regardless of who owns the brand. That’s right; these are the best package designs in the world – full stop.

Nine years ago, we could never have imagined the impact that the Vertex Awards would have on private brands. This year’s class of entrants is evidence of not only Vertex’s influence on design but strategy. We have pushed retailers, agencies, and manufacturers to become Retail Brand Owners and Managers, to move beyond the expected, and create brands and package designs that genuinely differentiate.

This year’s competition included more than 600+ entries and 79 retailers. You will discover outstanding designs that retailers are using to win. Private brands have moved from mimicry and fast following to trendsetting branding and design.

Over the next week we will announce all 140 winners of this year’s competition:

    • Monday: Bronze
    • Tuesday: Silver
    • Wednesday: Gold
    • Thursday: Publishers Choice and Agency of the Year
    • Friday: Retailer of the Year and Best of Show

Thanks also to our awards platform Judgify for partnering with us in the competition. Their expertise and professionalism ensure the integrity of the voting process.

To celebrate this year, we featured the Vertex Awards at the Velocity Institute Conference + Expo in Charlotte, NC and at a exclusive Vertex Awards ceremony in Amsterdam.

This competition has been a labor of love. We know you will find inspiration in the winners, and we hope to see your entry next year.

By Published On: May 27th, 2024Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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