Welcome to the 12th Annual Vertex Awards! We’re proud to unveil this year’s global winners, celebrating the best in package design from around the world.

With more than 600 entries representing 79 retailers across 53 countries, this year’s competition proves once again that Retailer-owned Brands are leading the way in creativity, strategy, and consumer impact. These designs don’t just compete—they set the standard.

The Vertex Awards were co-founded by Christopher Durham, President of the Velocity Institute, and Phil Russo, Publisher of Global Retail Brands Magazine. What began as a bold idea has grown into the world’s largest competition dedicated to innovation in Retail Brand design.

We invite you to explore the 2025 winners now—and see how today’s most forward-thinking retailers are using design to win on shelf and in the hearts of shoppers everywhere.