Velocity Bold Bash 2025: Free Tickets and Sponsorship Opportunities Now Available

Now in its fifth year, Velocity Bold Bash returns as the boldest, most high-energy event in the Retailer-owned Brand industry—and free tickets are now available.

Join us on Monday, November 17, 2025, at Joe’s Live Rosemont, just steps from the PLMA Trade Show. This signature Velocity event brings together retailers, manufacturers, and solution partners from across the industry for a night of real connection, bold celebration, and live music from Andrew Diehl and The Nightmen, one of the best rhythm and blues bands in the country.

Reserve your free ticket today before the event sells out:

Sponsorship Opportunities Are Now Open

If your company wants to make a bold statement during PLMA, this is your chance.

Be the Presenting Sponsor

As the Presenting Sponsor, your brand becomes the face of the Bash. You’ll be positioned front and center across every platform:

  • Your name on the marquee at Joe’s Live
  • Top placement in all email communications and announcements
  • Promotion across all Velocity Institute social media channels
  • Featured logo on digital signage throughout the venue
  • Live recognition from the main stage
  • Exclusive branding of the event photo booth, one of the most popular and shared experiences of the night

This is the most visible and high-impact sponsorship we offer—and it puts your company in the spotlight with the boldest minds in Retailer-owned Brands.

To secure the Presenting Sponsorship, contact Christopher Durham at [email protected].

Additional Branding Opportunities

Looking to make your brand stand out memorably? We offer a variety of creative and customizable branding opportunities, including:

  • Custom-branded cocktail cups and craft cocktail sponsorship
  • Branded lanyards worn by every guest
  • Dessert bar sponsorship with signage and optional product placement
  • Branded swag giveaways
  • And more

We’ll help you create a package that aligns with your goals and gets your brand in front of the right people.

All sponsorships are limited and available on a first-come, first-served basis. Reach out now to lock in your spot.

Contact Christopher Durham at [email protected] for details or to customize your sponsorship package.

Five years strong and bigger than ever—Velocity Bold Bash is where business gets personal and connections get made.
We’ll see you in Rosemont.

By Published On: July 29th, 2025

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2025 EVENTS

TICKETS, SPONSORSHIPS & EXPO BOOTHS NOW AVAILABLE

VELOCITY CONFERENCE
+ EXPO 2025

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VERTEX AWARDS CELEBRATION AMERICAS

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VERTEX AWARDS CELEBRATION EUROPE

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AMSTERDAM,
THE NETHERLANDS

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OCTOBER 2025
A GLOBAL VIRTUAL EVENT

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