The Vertex Awards Are Now Open for Entries!

The world’s leading competition celebrating excellence in Retailer-Owned Brand, private brand, and private label package design officially opens on November 14, 2025.

This is your moment to showcase the most innovative, strategic, and creative private brand design work produced this year. If your team delivered outstanding design, this is where the world will see it.

Early Bird Pricing Is Now Live

Early Bird: $249 USD — Closes December 12, 2025

This is the lowest rate of the year, and it will not return once the Early Bird window closes.

Standard: $299 — Closes January 16, 2026
Late: $349 — Closes January 31, 2026

Entries now open at VertexAwards.org

New for 2026:
Two Premier Vertex Live Celebrations

In addition to the global competition, the Vertex Awards experience expands this year with two new Vertex Live events—premium, creative black-tie evenings designed for celebration, connection, and design leadership.

Both events feature live award presentations, TED-style talks, fireside conversations, a gourmet dinner, and a full open bar.
They are intimate, high-impact gatherings for senior leaders shaping the future of private brands.

Vertex Live on Broadway

May 7, 2026 — DRAMMA Times Square, New York City

A modern Broadway-inspired celebration as the world’s best Retailer-Owned Brand designs take the stage. This evening includes live presentations, storytelling, dinner, drinks, and an atmosphere designed to connect and inspire industry leaders.

Tickets for Vertex Live on Broadway will go on sale January 1st.

Limited sponsorship opportunities are now available, offering companies the chance to promote their brand, product, or service directly to some of the best retailers in the world – email [email protected] for more information.

Vertex Live Amsterdam

May 18, 2026 — TOBACCO Theater, Amsterdam, The Netherlands

A European gathering in one of Amsterdam’s most creative cultural venues, featuring an elevated dinner by Michelin-starred chef Dennis Huwaë, an open bar, live storytelling, and an evening designed to bring together the continent’s leading private brand innovators.

Tickets for Vertex Live Amsterdam will go on sale January 1st.

Limited sponsorship opportunities are available, giving companies a rare opportunity to place their brand in front of top retailers and decision-makers across Europe – email [email protected] for more information.

By Published On: November 14th, 2025

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2025 EVENTS

TICKETS, SPONSORSHIPS & EXPO BOOTHS NOW AVAILABLE

VELOCITY CONFERENCE
+ EXPO 2025

MAY 13-15
CHARLOTTE, NC

VERTEX AWARDS CELEBRATION AMERICAS

MAY 14
CHARLOTTE, NC

VERTEX AWARDS CELEBRATION EUROPE

MAY 19
AMSTERDAM,
THE NETHERLANDS

VELOCITY SUSTAINABILITY FUTURE FORUM

OCTOBER 2025
A GLOBAL VIRTUAL EVENT

VELOCITY
BOLD BASH 2025

MAY 19
AMSTERDAM,
THE NETHERLANDS

VELOCITY THIS WEEK LIVE!

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