Here’s the truth: most industry events don’t move your Private Brand business forward.

They’re comfortable. Predictable. Easy to attend and just as easy to forget.

Vertex Live Amsterdam is designed to be the opposite.

A Night Built for Private Brand Growth

On May 18, 2026, the global Private Brand community will gather inside the iconic TOBACCO Theater in Amsterdam for an evening built around one purpose — helping leaders connect, share real insight, and grow their Private Brand businesses.

This is not a cocktail reception with an awards show attached.

It is a creative black tie Vertex experience where executive-level networking and meaningful Private Brand insight sit at the center of the night.

Conversations That Move Private Brand Forward

Set in one of Europe’s most creative cities, Vertex Live Amsterdam brings together retailers, agencies, manufacturers, designers, and solution partners who are shaping the future of Private Brand.

The program will feature short, powerful conversations with leading Private Brand voices from across Europe and beyond — honest perspectives on branding, design, and leadership that reflect what it truly takes to build winning retailer-owned brands today.

A Vertex Experience Designed for Connection

Throughout the evening, guests will experience a multi-course gourmet dinner created by Michelin starred chef Dennis Huwaë, in an environment intentionally designed to spark connection — not distraction.

Celebrating The World’s Private Brand Leaders

The Vertex Awards — honoring the best Private Brand retailers in the world — will be woven interactively throughout the evening as part of the experience.

Past European Vertex Award winners have included Private Brand leaders such as Aldi, Lidl, Tesco, Sainsbury’s, Carrefour, Ahold Delhaize, Jumbo, Albert Heijn, El Corte Inglés, and Waitrose.

Where Private Brand Moves Forward

At its core, Vertex Live Amsterdam is about bringing the global Private Brand conversation into one room — and moving it forward.

It is a night to build relationships.
A night to share insight.
A night to create momentum.

Early Bird tickets are now available.

Learn more and secure your place here:
https://velocityinstitute.regfox.com/vertex-live-in-amsterdam