Boxed.com VP of Merchandising to Present at Velocity
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We are thrilled to announce Ankit Patel the VP, Merchandising for Boxed will present at Velocity: Global: the My Private Brand VIRTUAL conference, August 4-5.

Tickets are going fast to the first-ever global private brand event. (And stay tuned for even more speakers from around the world and other surprises!)

Ankit started with Boxed in 2016 and has held roles within merchandising and supply chain.  Currently, he leads the branded merchandising and private label teams whose primary focus is on assortment, trade marketing, developing vendor partnerships, and growing Boxed’s Prince & Spring brand.

Prior to Boxed, Ankit was at Georgia-Pacific where he most recently led pure click e-Commerce sales; he started GP in a customer supply chain role.  Before GP, he also spent time at Frito-Lay in manufacturing, Polo Ralph Lauren in distribution, and in the third-party logistics industry focusing on implementations of new clients.  He graduated from Penn State with a degree in Operations Management.

Ankit has been married to his wife Priya for 8 years and their prized possession is their 6-year-old Mini Goldendoodle Maui; they currently reside in New York, NY.  Their favorite hobby is to eat their way through the world from visiting hole in the wall establishments to enjoying fine dining.

Ankit will present

Building Brands & Disrupting the Private Label Paradigm

In this session, Ankit Patel, VP of Merchandising at Boxed, will discuss the disruptive retailer and its new strategies for creating successful private brands. Ankit will challenge the traditional private label paradigm and challenge attendees to transform their approach going forward.

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By Published On: July 20th, 2020Tags: , , , , ,

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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