This week Casey’s, the third-largest convenience retailer and Lola’s Fine Hot Sauce announced a partnership with which gives birth to three new exciting Retail Brand (private brand) snacks – Casey’s Zesty Jalapeno Peanuts, Casey’s Zesty Jalapeno Cashews, and Casey’s Zesty Jalapeno Pretzels.

These new Casey’s co-branded snacks featuring Lola’s iconic flavor will be available in the convenience stores at over 2,400 locations starting January 22. Taufeek Shah, founder and CEO of Lola’s Fine Hot Sauce made the announcement recently and expressed his excitement over the collaboration.

“Our partnership with Casey’s means a lot to our small, family-owned business,” said Shah. “Our generational family recipe hot sauce has the perfect flavor with just the right amount of heat that the Casey’s guests are looking for and it’s the perfect partnership. With both companies established right here in the Des Moines metro, it’s incredible to see a growing, leading retailer like Casey’s support local and diverse businesses. We couldn’t be more thankful and humbled to be part of the Casey’s family.”

Tom Brennan, Chief Merchandising Officer at Casey’s, is equally thrilled for this collaboration.