Walmart’s newest Retail Brand (private brand) launch Thyme and Table seeks to bring trendy home fashion to the masses. The kitchenware starts as low as $.50. According to Walmart, “Thyme & Table is a unique collection of kitchen essentials curated for recipe gurus and enthusiastic foodies who crave bold style and unmatched quality. We have crafted a selection of kitchenware that will transform any kitchen into your personal cooking oasis. Explore all that Thyme & Table has to offer from cookware to storage necessities and cleaning basics and find the reliable and eye-catching products that compliment your colorful lifestyle.”

Charles Redfield, the chief merchandising officer at Walmart U.S., recently said during a recent media tour during the retailer’s shareholder week. their jump into more trendy private brand products is different from past efforts. “Walmart will always be a place where shoppers can buy basics, but we believe Walmart can also provide fashion at a value whether it’s for date night or a home makeover.”

And the early reviews from shoppers are good.