Dollar General has reformulated and rebranded its Retail-owned Brand (private brand) dog and cat food range, Nature’s Menu.

“Our team of brand managers and buyers strive to ensure each private brand item we develop focuses on the needs of our customers and their families. Such is the case with Nature’s Menu, Dollar General’s exclusive super premium dog and cat food brand,” said Jackie Li, senior vice president of private brands and global sourcing at Dollar General. “Nature’s Menu is made by a family-owned and operated company in the U.S.A and, like other DG private brands, is backed by our 100% satisfaction guarantee. We are pleased to bring this exceptional, premium brand of pet food to market.”

Nature’s Menu dry pet foods are crafted with natural ingredients including real beef, lamb, or farm-raised, cage-free chicken as the #1 ingredient. These pet foods contain vegetables and wholesome grains and are free from corn, soy, wheat, fillers, animal by-products, artificial colors, flavors, and preservatives. Nature’s Menu dry pet food products are enhanced with prebiotics and probiotics to help support healthy digestion, and they feature added vitamins, minerals, and other trace nutrients including Omega 3 and 6 Fatty Acids for healthy skin and coats.

Nature’s Menu dry pet food is available chain-wide in 5-pound and 15-pound dog foods in Chicken, Lamb or Beef with Brown Rice; a 5-pound Chicken and Brown Rice puppy food; and a 3.5-pound Chicken and Brown Rice cat food. Prices range from $7.00 to $20.00 per bag.

This summer, Nature’s Menu will debut a newly reformulated wet pet food, made in the U.S.A.