Save Big Before It’s Gone: Vertex Awards Early Bird Closes This Friday

Save Big Before It’s Gone: Vertex Awards Early Bird Closes This Friday

The world’s leading competition celebrating excellence in Retailer-Owned Brand, private brand, and private label package design is officially open — and the Early Bird window closes this Friday. Designers, retailers, manufacturers, and agencies around the world are already submitting their best work for the 2026 Vertex Awards. If your team created outstanding Private Brand design this year, now is the time to enter.

This is where the most innovative, strategic, and creative work is recognized on a global stage. Every entry is judged by a jury of award-winning creative directors and retailers — the people shaping the future of Private Brand design.


Early Bird Pricing Ends Friday

  • Early Bird: $249 USD
    Closes Friday, December 12, 2025
    Lowest price of the entire year.

  • Standard: $299 USD
    Closes January 16, 2026

  • Late: $349 USD
    Closes January 31, 2026

Once Early Bird ends, the price goes up and will not return. If you plan to enter, this week is your chance to save.

Entries are open now at VertexAwards.org.


Why You Should Enter Before Friday

  • Secure the lowest entry fee of the year.

  • Have your work reviewed by top creative directors and retail leaders.

  • Build visibility across the global Private Brand community.

  • Position your team to celebrate at the new Vertex Live in 2026.

If your work belongs on a global stage, Early Bird week is the moment to enter.

The New Vertex Live Arrives in 2026

This year’s awards lead directly into the most ambitious celebration in Vertex history. In May 2026, Vertex Live brings the entire Private Brand industry together in New York City and Amsterdam for rare executive-level networking with retailers, agencies, manufacturers, and solution partners.

Vertex Live blends immersive content, bold ideas, and inspiring storytelling with an awards experience that feels like TED Talks meeting the Golden Globes — a night built for insight, collaboration, and connection.

Tickets go on sale January 1, 2026.

By Published On: December 8th, 2025

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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