Save Big Before It’s Gone: Vertex Awards Early Bird Ends Tomorrow

The world’s leading competition celebrating excellence in Retailer-Owned Brand, private brand, and private label package design is officially open — and the Early Bird window closes tomorrow. Teams across the globe are already submitting their best work for the 2026 Vertex Awards, and if you’ve created outstanding Retailer-Owned Brand design this year, this is your moment to enter.

The Vertex Awards are where the most innovative, strategic, and creative design work is recognized on a global stage. Every entry is judged by a jury of award-winning creative directors and retail leaders — the very people shaping the future of Private Brand design.

Early Bird Pricing Ends Tomorrow

  • Early Bird: $249 USD
    Closes Friday, December 12, 2025
    Lowest price of the year — it will not return.

  • Standard: $299 USD
    Closes January 16, 2026

  • Late: $349 USD
    Closes January 31, 2026

When Early Bird ends, the price goes up. If you know you’re entering, this is your week to save.

Why Enter Before Friday?

  • Lock in the lowest entry fee of the year

  • Have your work reviewed by the industry’s top creative directors and retail visionaries

  • Build visibility and credibility across the global Retailer-Owned Brand community

  • Position your team for recognition at the new Vertex Live celebration in 2026

If your work belongs on a global stage, Early Bird week is the time to enter.

The New Vertex Live Arrives in 2026

This year’s awards lead directly into the most ambitious celebration in Vertex history.

In May 2026, Vertex Live brings the entire Retailer-Owned Brand industry together in New York City and Amsterdam for rare executive-level networking with retailers, agencies, manufacturers, and solution partners.

And in New York, we’re stepping into an iconic moment: on Broadway, in the heart of Times Square, Private Brand takes center stage.

Vertex Live blends immersive content, bold ideas, and inspiring storytelling with an awards experience that feels like TED Talks meeting the Golden Globes — a night built for insight, collaboration, and connection.

🎟️ Tickets go on sale January 1, 2026.

By Published On: December 11th, 2025

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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