There Are 26 Days Left. Then This Is Gone.

Vertex Live Amsterdam is May 18. Tickets are available right now. That will not be true for much longer.

This is not a general interest post. This is a direct message to anyone who has been thinking about it. Stop thinking. Start registering.

A quick word before we get into it. None of this happens without the support of our Presenting Sponsor, Marketing by Design. MBD has been a force in Private Brand creative for decades and their commitment to this event reflects exactly what Vertex Live is about. We are grateful to have them with us in Amsterdam and in New York City.

This Is Not What We Have Done Before.

Vertex Live Amsterdam is a bold step forward. If you have attended a Vertex cocktail reception or awards evening in the past, appreciate that this is something different. This is a full creative black tie experience built for the global Private Brand community. And before you close this tab, black tie is the vibe, not the barrier. All are welcome.

The evening runs from 6:00 PM to 11:00 PM inside the iconic Tobacco Theater in the heart of Amsterdam. One of the most storied venues in one of the most creative cities in the world. A city where ideas travel fast, where design is woven into daily life, and where commerce and creativity have been finding each other for centuries. The space matches the ambition of the event.

A Gourmet Dinner. A First for Vertex.

For the first time in Vertex Live history, the evening centers around a true gourmet dinner created by Michelin starred chef Dennis Huwaë. A full multi-course meal served throughout the night with drinks flowing from start to finish. The dinner is not an afterthought. It is part of the experience. The table is where some of the best conversations of the night will happen.

Conversations That Actually Go Somewhere.

The program features short, powerful conversations with Private Brand leaders from across Europe and beyond. Real stories. Real lessons. Honest perspective on branding, design, and leadership at the highest level. We are not filling time. Every conversation on that stage was chosen because it moves the discussion forward. You will hear things that make you think differently about your work before you leave the building.

The Vertex Awards, Woven Into the Night.

The Vertex Awards are the global standard for Private Brand packaging and design excellence. At Vertex Live Amsterdam, the awards are not a separate ceremony bolted onto the evening. They are part of the story. The work is celebrated in context, alongside the thinking and the people behind it. If you have entered this year, you want to be in that room. If you have won, you definitely do.

Who You Will Be Sitting With.

This is a senior room. The guest list includes retailers, manufacturers, solution partners, agencies, brokers, and anyone committed to growing the Private Brand industry. The networking here is not accidental. It is built into the format. Five hours together in an intimate venue with the right people is worth more than two days on a trade show floor.

One Night. One Room. No Replay.

Vertex Live Amsterdam is intentionally exclusive. We are not trying to fill an arena. We are building the right room with the right people for one night that will not happen again.

Seats are limited. Registration is open right now. If you are waiting for the right moment, this is it. The seats that are gone are gone for good.

Register now: https://velocityinstitute.regfox.com/vertex-live-in-amsterdam

May 18, 2026 | 6:00 PM – 11:00 PM | Tobacco Theater, Amsterdam, The Netherlands

Presenting Sponsor: Marketing by Design (MBD)