About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Vertex Awards Amsterdam Begins Monday Night

This years Vertex Awards will officially be presented in Amsterdam. The Vertex Awards ceremonies will bring the entire Retail-owned Brand (private brand) industry together to celebrate the 10th Anniversary Vertex Awards winners. ALL retailers, manufacturers, agencies, and solution partners are invited to join us. MAY 22, 202 | AMSTERDAM (The

Vertex Awards Amsterdam Begins Monday Night2023-05-21T17:02:43-04:00

You are invited to Amsterdam, Monday, May 22 for the Vertex Awards

This years Vertex Awards will officially be presented in Amsterdam. The Vertex Awards ceremonies will bring the entire Retail-owned Brand (private brand) industry together to celebrate the 10th Anniversary Vertex Awards winners. ALL retailers, manufacturers, agencies, and solution partners are invited to join us. MAY 22, 202 | AMSTERDAM (The

You are invited to Amsterdam, Monday, May 22 for the Vertex Awards2023-05-16T21:41:51-04:00

RSVP Today for FREE Drinks & Networking in Toronto

Join the Velocity Institute team for our Toronto Meet Up, Thursday June 8 at The Port House Social Bar & Kitchen in Mississauga, ON. The FREE networking event is designed to bring the industry together over cocktails and conversations. There are no presentations and no sales. The Port House in Mississauga is a stylish

RSVP Today for FREE Drinks & Networking in Toronto2023-05-15T21:58:17-04:00

Velocity Starts Tuesday! Get your Ticket Now!

The Velocity Conference + Innovation Expo 2023 starts Tuesday. This is your last chance to Register. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Lowe's Home Improvement, Navy Exchange, and more as we work to grow and build Retail-owned Brands. REGISTER NOW! Running May 16-18,

Velocity Starts Tuesday! Get your Ticket Now!2023-05-14T21:22:01-04:00

Perrigo CEO Murray Kessler To Retire

This week private brand manufacturer Perrigo announced that Murray S. Kessler has notified the Company of his intent to retire as President and Chief Executive Officer, with a target effective date of July 31, 2023. Mr. Kessler will work with the Board of Directors to secure his successor and ensure a smooth transition. Murray S. Kessler said,

Perrigo CEO Murray Kessler To Retire2023-05-11T20:27:49-04:00

Seize the Summer with Waitrose

With the summer months in arms reach, UK retailer Waitrose's Own Brand summer range is returning to shelves! Lighting up the barbecue? Planning a picnic? Hosting a rosé evening with friends? - they have shoppers covered with something to suit all their summer hosting occasions. Emma Beale, Head of Product Innovation at Waitrose, said:

Seize the Summer with Waitrose2023-05-11T20:11:12-04:00

Lidl Launches Greek Sugar-free Gum

Νῶμα (Noma) is a Greek Retail-owned Brand (private brand) by European discount grocer Lidl with a broad portfolio of quality food and beverage products characterized by local ingredients, regional flavors, and traditional recipes. Greek agency Caparo DC was asked to design the packaging for a sugar-free product range of chewing gums with Mastic PDO

Lidl Launches Greek Sugar-free Gum2023-05-10T15:37:28-04:00

CAREERS: Marks & Spencer Head of Packaging

M&S Food is changing, and fast! We are undergoing one of the biggest transformations in retailing today to build a bigger, better, fresher food business. From Percy Pig to the freshest M&S Select Farms produce, we grow, source, and develop our own products to give our customers family-ready food that's unbeatable on flavour and

CAREERS: Marks & Spencer Head of Packaging2023-05-10T15:43:31-04:00

7 Days to Velocity – Don’t Miss Your the Private Brand Event of 2023

The Velocity Conference + Innovation Expo 2023 is 7 Days away, and retail leaders, manufacturers, brokers, and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Lowe's Home Improvement, Navy Exchange, and more as

7 Days to Velocity – Don’t Miss Your the Private Brand Event of 20232023-05-09T20:10:05-04:00