About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

We All Own Sustainability: A Q&A with The Home Depot’s Chief Sustainability Officer Ron Jarvis

A fascinating interview with The Home Depot's Chief Sustainability Officer Ron Jarvis who discusses the role of Retail-owned Brands (private brands) in the retailer's sustainability strategy. Reducing The Home Depot's environmental impact is essential to efforts to build a better business, workplace and world. Home Depot's chief sustainability officer Ron Jarvis has spent more than

We All Own Sustainability: A Q&A with The Home Depot’s Chief Sustainability Officer Ron Jarvis2023-04-09T16:43:56-04:00

Careers: STAPLES Associate Manager, Category Development

Framingham, Massachusetts, United States Merchandising 1251205 Staples is business to business. You’re what binds us together. Our merchandising team aims to deliver the best value and selection to our customers through products, services and solutions all centered around our customers’ needs. We are driven by customer insights and analytics to bring products and solutions

Careers: STAPLES Associate Manager, Category Development2023-04-09T13:22:40-04:00

Weis Markets Dishes Up Weis By Nature Ice Cream

Pennsylvania-based grocer Weis Markets announced last week the launch of Weis By Nature ice cream, a collection of flavors produced in the retailer’s Sunbury creamery without GMOs or artificial flavors, preservatives, colors, or ingredients. “Our Weis By Nature ice cream offers customers a premium, delicious product free from artificial ingredients at a more

Weis Markets Dishes Up Weis By Nature Ice Cream2023-04-09T13:45:18-04:00

Sainsbury’s, CVS Health + Wakefern to Headline FREE Virtual Innovation Summit

April 19, 2023 | 10:00AM - 12:00PM EDT This 2-hour fast-paced FREE online event is hyper-focused on innovation and Retail–owned Brands. Highlighting the trends, strategies, and emerging insights private brand retailers and manufacturers need to innovate and manage their brands and products. REGISTER FREE! Featuring Executives From AGENDA

Sainsbury’s, CVS Health + Wakefern to Headline FREE Virtual Innovation Summit2023-04-10T09:50:20-04:00

Academy Sports + Outdoors & Whataburger Serve Up A Fresh Collab

Academy Sports + Outdoors and Whataburger have reunited to release their second exclusive and highly-anticipated collab that partners Academy’s Retail-owned Brand (private brand) Magellan Outdoors x Whataburger on co-branded apparel and product range. This expanded collection, available online and in select Academy locations, and the online Whatastore, will have the whole family savoring summer fun

Academy Sports + Outdoors & Whataburger Serve Up A Fresh Collab2023-04-06T15:18:25-04:00

Katie Ceclan VP Own Brands Albertsons to present at Velocity Conference

I am excited to announce that Katie Ceclan, VP Own Brands, ALBERTSONS, will present live at The Velocity Conference + Innovation Expo 2023 in Charlotte, NC. The event will be held May 16-18, 2023, at the Omni Hotel in Charlotte, NC. Get your tickets today! She will present: Albertsons Own Brands Reinvention See how Albertsons

Katie Ceclan VP Own Brands Albertsons to present at Velocity Conference2023-04-05T16:03:51-04:00

Macy’s to Completely Reinvent Private Brand

On March 30 Macy's presented at the J.P. Morgan 9th Annual Retail Round-Up Conference. Presenters included Jeff Gennette, Chief Executive Officer and Adrian Mitchell - Chief Financial Officer. Gennette detailed the important role that Retail-owned Brands (private brands) would play in the future of Macy’s. The entire Macy’s Retail-owned Brand portfolio (24 brands) is being

Macy’s to Completely Reinvent Private Brand2023-04-05T15:54:41-04:00

Register Now for the Private Brand Event of the Year – Velocity Conference

The Velocity Conference + Innovation Expo 2023 is less than two months away and retail leaders, manufacturers, brokers and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Navy Exchange and more as we work

Register Now for the Private Brand Event of the Year – Velocity Conference2023-04-04T21:27:38-04:00

Kroger Serves a Hoppy Easter

Kroger today shared a zero-compromise fresh Easter menu to serve a family of ten – complete with every bunny's favorite candies—for less than $7.50 per person. "At Kroger, we offer lower prices and more choices every day," said Stuart Aitken, senior vice president and chief merchant & marketing officer. "We promise our customers a

Kroger Serves a Hoppy Easter2023-04-04T21:17:25-04:00

Petco Unveils Clean Grooming Initiative

Petco Health announced this week the launch of its Clean Grooming initiative, becoming the first national pet retailer to offer designated Clean Grooming services and products. Pet owners can now easily identify grooming services and products without parabens, phthalates, and chemical dyes, so they can make informed decisions about their pets' routine care and

Petco Unveils Clean Grooming Initiative2023-04-04T21:05:06-04:00