About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

Academy Sports + Outdoors & Whataburger Serve Up A Fresh Collab

Academy Sports + Outdoors and Whataburger have reunited to release their second exclusive and highly-anticipated collab that partners Academy’s Retail-owned Brand (private brand) Magellan Outdoors x Whataburger on co-branded apparel and product range. This expanded collection, available online and in select Academy locations, and the online Whatastore, will have the whole family savoring summer fun

Academy Sports + Outdoors & Whataburger Serve Up A Fresh Collab2023-04-06T15:18:25-04:00

Katie Ceclan VP Own Brands Albertsons to present at Velocity Conference

I am excited to announce that Katie Ceclan, VP Own Brands, ALBERTSONS, will present live at The Velocity Conference + Innovation Expo 2023 in Charlotte, NC. The event will be held May 16-18, 2023, at the Omni Hotel in Charlotte, NC. Get your tickets today! She will present: Albertsons Own Brands Reinvention See how Albertsons

Katie Ceclan VP Own Brands Albertsons to present at Velocity Conference2023-04-05T16:03:51-04:00

Macy’s to Completely Reinvent Private Brand

On March 30 Macy's presented at the J.P. Morgan 9th Annual Retail Round-Up Conference. Presenters included Jeff Gennette, Chief Executive Officer and Adrian Mitchell - Chief Financial Officer. Gennette detailed the important role that Retail-owned Brands (private brands) would play in the future of Macy’s. The entire Macy’s Retail-owned Brand portfolio (24 brands) is being

Macy’s to Completely Reinvent Private Brand2023-04-05T15:54:41-04:00

Register Now for the Private Brand Event of the Year – Velocity Conference

The Velocity Conference + Innovation Expo 2023 is less than two months away and retail leaders, manufacturers, brokers and solution partners are excited to be back together in Charlotte, NC. Join Target, CVS Health, Foxtrot, Misfit Markets, Albertsons, Home Depot, Staples, Sprouts, Wakefern, Ahold Delhaize, Lowe's Foods, Metro, Navy Exchange and more as we work

Register Now for the Private Brand Event of the Year – Velocity Conference2023-04-04T21:27:38-04:00

Kroger Serves a Hoppy Easter

Kroger today shared a zero-compromise fresh Easter menu to serve a family of ten – complete with every bunny's favorite candies—for less than $7.50 per person. "At Kroger, we offer lower prices and more choices every day," said Stuart Aitken, senior vice president and chief merchant & marketing officer. "We promise our customers a

Kroger Serves a Hoppy Easter2023-04-04T21:17:25-04:00

Petco Unveils Clean Grooming Initiative

Petco Health announced this week the launch of its Clean Grooming initiative, becoming the first national pet retailer to offer designated Clean Grooming services and products. Pet owners can now easily identify grooming services and products without parabens, phthalates, and chemical dyes, so they can make informed decisions about their pets' routine care and

Petco Unveils Clean Grooming Initiative2023-04-04T21:05:06-04:00

H-E-B debuts Houston Astros H-E-B Creamy Creations Ice Cream

Astros fans are in for an opening day treat with the new, limited-edition Retail-owned Brand (private brand) H-E-B Creamy Creations Houston Astros Peanut Brittle ice cream. Churned in the heart of Texas by H-E-B, the triple play flavor comprised of peanut butter ice cream with peanut brittle pieces and caramel swirl, arrived in Houston-area stores

H-E-B debuts Houston Astros H-E-B Creamy Creations Ice Cream2023-04-03T19:29:26-04:00

Zara Parfum Intense

This is fashion retailer Zara’s top range of Retail-owned Brand fragrances. Spanish agency Lavernia & Cienfuegos designed a bottle with a rounded-off square cross-section, like the basic range, with a smooth and seamless transition in the meeting of the shoulders with the neck. It has heavy glass characteristic of premium fragrances and painted inner

Zara Parfum Intense2023-04-03T19:28:44-04:00

Rich Honiball, EVP of Navy Exchange to present at Velocity Conference

I am excited to announce that Rich Honiball, EVP, Chief Merchandising & Marketing Officer, Navy Exchange Service Command will present live at The Velocity Conference + Innovation Expo 2023 in Charlotte, NC. The event will be held May 16-18, 2023, at the Omni Hotel in Charlotte, NC. Get your tickets today! He will present:

Rich Honiball, EVP of Navy Exchange to present at Velocity Conference2023-04-02T20:21:56-04:00

Walmart launches Ozark Trail Launches Mountain Bike – And It’s Rad

For some people, spring means cleaning. But for others, it actually means getting dirty. Why? Because it’s mountain bike season. Inspired by the hundreds of miles of world-class trails surrounding its home in the Ozark Mountains, Walmart is entering the season strong, introducing its first-ever Retail-owned Brand (private brand) mountain bike from Ozark Trail.

Walmart launches Ozark Trail Launches Mountain Bike – And It’s Rad2023-04-02T19:24:50-04:00