Target & Hilton Carter Collab will Help Shoppers Cultivate Your Indoor Oasis

It’s time to put a little spring in your surroundings — and how better than with Target’s latest Hilton Carter for Target Retail-owned Brand (private brand) collection of sculptural planters, plant stands, and looks-incredibly-real faux greenery? The Minneapolis-based retailer initially partnered with Hilton in 2021 (their first collection with a plant stylist), and shoppers loved his stylish, affordable take on plants, pots and tools so much that Target welcomed him back to create this new collection — the first in an exclusive multi-year partnership with Target. It’s another way they are advancing their Racial Equity Action and Change (REACH) commitment to spend more than $2 billion with Black-owned businesses by 2025.

“Our guests loved Hilton’s first collection for Target, and his focus on beautiful, yet affordable and very stylish plant decor strikes the perfect note as our guests begin to welcome spring’s arrival,” says Jill Sando, executive vice president and chief merchandising officer, Target. “Hilton’s unique take on design is so accessible, optimistic and in-step with what our guests love about Target — and we’re looking forward to delivering a steady infusion of newness and inspiration through this multiyear partnership with Hilton.”

Hilton, who has been a plant stylist for years, wants to inspire people to see plants the way he does — as living art. But he explains that “unlike traditional art forms, plants are always a work in progress — they are forever shape-shifting, changing and evolving into something new. So it’s important that the vessels they are potted in are designed not only for style but are thoughtful in how the plant lives on and thrives.”

Hilton’s goal with this collection? To spark inspiration and renewal for all, regardless of skill level, through his love and advocacy for greenery. With that in mind, the collection’s planters include special details to set you — and your plants — up for success.

Perfect planter style

The planter collection is ready for you to add your own favorite live greenery. It features materials like concrete, terracotta, ceramic and resin, all which serve different purposes when it comes to growing plants. For example, Hilton explains that terracotta releases moisture quickly, so it’s great for plants that prefer drier soil, like cacti. On the other hand, ceramic glaze holds in moisture, which is good for plants that need less frequent watering, like ferns. Planters with built-in base trays that are raised on a pedestal allow air to flow through the soil and keep your plant healthy, and the sleek waterless planters were designed to help water your plants over time. Another detail you’ll love? Hilton’s new planters are sized to fit standard nursery pots, which means no replanting. (Note: This Hilton Carter for Target collection does not include live plants.)

Faux real

No green thumb? No problem — the Hilton Carter for Target collection of faux plants looks so real that you’ll be set from the start. (A faux polka dot begonia? A hanging fern? Oh yes he did.)

From the novice plant parent to the expert gardener, the collection truly has something for everyone. And with planter prices starting at $10 and faux plants starting at $12, you can spruce up your home and sail into spring at an incredible value.

By Published On: April 12th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.



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