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Sainsbury’s Saves Over 10 million Pieces Of Plastic A Year On Chicken Packaging

UK retailer Sainsbury’s has announced that it’s by Sainsbury’s whole chicken Retail-owned Brand (private brand) range is now trayless after the retailer removed single-use plastic trays from its packaging. Using a minimum of 50% less plastic, the change is estimated to save 140 tons of plastic annually.

The trayless products are available in all stores across the UK and online, helping to reduce the amount of single-use plastic customers have to dispose of at home. The change affects five products in total, including all by Sainsbury’s whole chickens ranging from extra small to extra-large sizes.

The film packaging can still be recycled at one of Sainsbury’s front-of-store flexible plastics recycling points (available in all Sainsbury’s UK supermarkets).

The move is the latest in a string of plastic reductions as part of the retailer’s ongoing commitment to halve its use of Retail-owned brand plastic packaging by 2025. Last month, the retailer removed single-use plastic lids from its own brand dip pots, including household favorites such as guacamole, tzatziki and sour cream, and chive dip.

As part of its wider sustainability commitments, Sainsbury’s is also dedicated to protecting animal welfare across its supply chains. In March, Sainsbury’s made improvements to its chicken welfare standards, by moving all its fresh and frozen private brands by Sainsbury’s chicken to a lower stocking density. The move means its chickens now have 20% more space than the Red Tractor UK industry standard.

The retailer has also introduced more enrichment bales, pecking objects, and platforms for perching, giving its chickens the freedom to express their natural behaviors, helping them live happier and healthier lives.

To learn more about Sainsbury’s join us on April 19 for the FREE virtual private brand Summit INNOVATE 23. Claire Hughes Director of Product Development & Innovation at Sainsbury’s will have a fireside chat with Velocity Institute President Christopher Durham.

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By Published On: April 10th, 2023Tags:

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About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

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