About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

75% of Americans Will Continue to Buy Private Brand After Inflation Subsides

As inflation continues to stress American food budgets, new research from consumer research platform Attest reveals that many consumers now prefer Retail-owned Brands (private brands.) The 2023 U.S. Food & Beverage Trends report surveyed 2,000 U.S. consumers, finding that 58% are “very likely” to buy private brands as opposed to more expensive manufacturer brands, while

75% of Americans Will Continue to Buy Private Brand After Inflation Subsides2023-03-02T14:58:43-05:00

Spanish grocer EROSKI Launches a New Vegan Range

Spanish grocer EROSKI has launched a new range of Retail-owned Brand (private brand) vegan products. The new EROSKI VEGGIE range responds to new consumer demands and food tastes and includes products that cover the needs of people who opt for vegan, vegetarian and flexitarian diets. The new collection is made up of about twenty

Spanish grocer EROSKI Launches a New Vegan Range2023-03-02T16:16:23-05:00

Save Now $300 with Velocity Conference Early Bird Tickets

Early Bird Pricing Ends 3.17.23 The Velocity Conference + Innovation Expo 2023 in Charlotte, NC is only a few months away. EARLY BIRD TICKETS ARE NOW AVAILABLE! Running May 16-18, 2023, Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover Retail-owned Brands’ potential

Save Now $300 with Velocity Conference Early Bird Tickets2023-03-01T17:12:34-05:00

Sainsbury’s To Vacuum Pack All Ground Beef Saving 450 Tons Of Plastic Each Year

Sainsbury’s has announced it is swapping traditional, plastic tray packaging for a new vacuum-packed alternative across its ground beef saving 450 tons of plastic annually. A supermarket-first, the new packaging will result in a minimum 55% reduction in plastic per product. The change will be across all Sainsbury’s ground beef products, currently retailing from

Sainsbury’s To Vacuum Pack All Ground Beef Saving 450 Tons Of Plastic Each Year2023-03-01T17:04:58-05:00

7-Eleven Brews Up New “Take it to Eleven” Campaign

On Monday, 7-Eleven debuted new advertising spots celebrating its customers' love of coffee and the lengths they'll go to obtain a fresh cup. Rooted in the cultural trends that bring together all coffee fanatics, these ads demonstrate that nothing can keep 7-Eleven stans away from their brew—whether that means arriving late to a meeting with a

7-Eleven Brews Up New “Take it to Eleven” Campaign2023-02-28T19:29:24-05:00

Dick’s Sporting Goods To Buy Moosejaw From Walmart

DICK'S Sporting Goods announced last week that it has agreed to acquire outdoor retailer Moosejaw from Walmart. The acquisition will expand DICK'S outdoor Retailer-owned Brand portfolio – which currently includes its specialty retailer, Public Lands. Moosejaw, founded in Michigan in 1992, operates a highly successful e-commerce platform, has a loyal customer base, strong vendor relationships

Dick’s Sporting Goods To Buy Moosejaw From Walmart2023-02-28T19:19:09-05:00

Trader Joe’s Scent-sational Candle Contest

As evidenced by the overwhelming response to the 14th Annual TJ’s Customer Choice Awards, Trader Joe’s customers love putting the retailer's products to a vote. As also evidenced by the overwhelming response to the 14th Annual TJ’s Customer Choice Awards, shoppers seasonal Scented Candles—this rotating lineup of luminaries took the “Favorite Household

Trader Joe’s Scent-sational Candle Contest2023-02-27T18:58:27-05:00

Albert Heijn Increases Number of Price Favorites to 1800

Dutch grocer Albert Heijn is expanding the number of its Retail-owned Brand (private brand) Price Favorites again, to more than 1800. These top-quality products and always low priced can be recognized by the blue thumb. Albert Heijn will add 100 extra Price Favorites. New in the breakfast area include AH Fresh Bread Spread, AH Roasted

Albert Heijn Increases Number of Price Favorites to 18002023-02-27T18:44:19-05:00

UK-based agency BRANDED Opens Miami Headquarters

UK-based agency BRANDED announced the opening of a new US headquarters in Miami, Florida, to join its offices in the UK, Hong Kong, and India this week. The news coincides with the introduction of a new brand positioning of "The agency for the Age of Acceleration." and a new message, "Brilliant Ideas. Brilliantly Executed."

UK-based agency BRANDED Opens Miami Headquarters2023-03-01T16:45:34-05:00

Private Brand Helps Drive Q4 Sales at Loblaw

This past Thursday Canadian retailer Loblaw Companies Limited announced its unaudited financial results for the fourth quarter ended 12.31.22 and the release of its 2022 Annual Report - Financial Review. Loblaw continued to deliver strong financial and operating results in the fourth quarter. Retail segment sales grew 9.7% reflecting strong growth in both Food

Private Brand Helps Drive Q4 Sales at Loblaw2023-02-26T11:30:14-05:00