Aldi UK Launches ‘Magic Bags’ With £10 Worth of Food For £3.30

Aldi UK has partnered up with the world’s largest surplus food platform to offer Aldi x Too Good To Go ‘Magic Bag’ for just £3.30 at hundreds of its British stores.

In a bid to tackle food waste, while offering even low prices, Aldi teamed up with Too Good To Go to offer surplus food bags in its 990 British stores.

The ‘Magic Bags’ will be packed full of a wide range of primarily Retail-owned Brand (private brand) groceries that are approaching their sell-by or use-by dates at less than a third of the price.

The bags will sell for £3.30 each for at least £10 worth of food.

The nationwide rollout of the ‘Magic Bag’ scheme is expected to save a further 4,000 tons of food from going to waste every year.

To get a Magic Bag, all shoppers need to do is download the free Too Good To Go app and search for their nearby Aldi store, before reserving a bag to collect from the store at an allotted time.

“Rolling out our partnership with Too Good To Go is another way of allowing us to cut down on food waste, while also offering customers the opportunity to pick up our food at even lower prices,” explained Liz Fox – Corporate Responsibility Director at Aldi UK. “With the rising cost of living impacting so many, Too Good To Go offers a simple and accessible way for consumers to save money and reduce waste.”

Sophie Trueman, Managing Director of Too Good to Go, added that the company is “thrilled” to be partnering with Aldi, adding: “Having already had fantastic feedback during a successful trial period, I know our Too Good To Go community is going to jump at the chance to save Magic Bags from their local Aldi and prevent even more good food from going to waste.”

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By Published On: March 7th, 2023Tags:

About the Author: Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.