About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2023 Velocity Conference Tickets Now On Sale

Today we are excited to announce that tickets for the Velocity Conference + Innovation Expo 2023 in Charlotte, NC are officially on sale. EARLY BIRD TICKETS ARE NOW AVAILABLE! Running May 16-18, 2023, Velocity will bring together industry leaders to BOLDLY accelerate the pace of change in the wake of Covid and uncover Retail-owned

2023 Velocity Conference Tickets Now On Sale2023-02-08T20:06:35-05:00

Join Velocity in Florida For Our First 2023 Meet Up

Please will join us for our first event of 2023 the FREE Velocity Florida Meetup, on March 23, 2023. Meet and mingle with private brand industry Retailers, Manufacturers & Solution Partners at the Funky Buddha Brewery. This networking event is designed to bring the private brand industry together over craft brew, cocktails, and conversation.

Join Velocity in Florida For Our First 2023 Meet Up2023-02-07T19:43:33-05:00

Sainsburys Grows Plant Pioneers

Plant Pioneers, successful plant-based brand offering by British grocer Sainsbury’s, has received a major update courtesy of design agency Foster & Baylis. Originally appointed to create the Plant Pioneers identity back in 2019 and subsequently asked to refresh it in 2022, Foster & Baylis have seen this trailblazing brand grow from 10 SKUs to around

Sainsburys Grows Plant Pioneers2023-02-07T19:24:36-05:00

Sam’s Club: Senior Manager II, Private Brand Packaging

What you'll do...At Sam’s Club, we help people save money so they can live better. This mission serves as the foundation for every decision we make to create the future of retail, from responsible sourcing to sustainability – and everything in between. As a Senior Manager II, Private Brand Packaging, you will be responsible for the development of

Sam’s Club: Senior Manager II, Private Brand Packaging2023-02-06T16:06:05-05:00

Harris Teeter Announces Supplier Diversity Summit

Kroger-subsidiary NC-based grocer Harris Teeter announced today that it will invite diverse product suppliers to apply to join a virtual Supplier Diversity Summit. The summit will occur March 28 - 30, 2023. The retailer will work to identify and increase sourcing from suppliers that are at least 51% owned, operated and managed by people who

Harris Teeter Announces Supplier Diversity Summit2023-02-06T15:53:57-05:00

2023 Velocity Call for Speakers for Our Groundbreaking Events

Are you or is there someone in your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and a mindset that drives private brand excellence? If so, we invite you to speak at one of our 2023 events. Our 2023 calendar includes 7 cities:

2023 Velocity Call for Speakers for Our Groundbreaking Events2023-02-05T18:53:21-05:00

Private Brand Grows at John B. Sanfilippo & Son in Q2

Early last week John B. Sanfilippo & Son, Inc. announced financial results for its fiscal 2023 second quarter ended December 29, 2022. “During the second quarter, net sales increased over $21 million, or 8.3%, compared to last year’s second quarter, and we delivered strong bottom line growth as our diluted EPS increased 27.2% to

Private Brand Grows at John B. Sanfilippo & Son in Q22023-02-05T14:34:41-05:00

Meijer Brings Midwest Artists’ Works to Life in Black History Month Collection

In celebration of Black History Month, Meijer launched a special collection of products featuring the art of three Black Midwestern artists – Dana Powell-Smith, Melina Brann and Shaunt'e Lewis – on products in every Meijer supercenter. The retailer will ultimately donate 5% of sales from the collection to Urban League

Meijer Brings Midwest Artists’ Works to Life in Black History Month Collection2023-02-02T16:59:12-05:00

CVS Pharmacy introduces New Brand One+Other

CVS Pharmacy announced last week the launch of one+other (pronounced ‘one another’) — a new inclusive beauty and personal care Retail-owned Brand (private brand) that celebrates and embraces individuality with self-care essentials that are simply fun to mix and match. According to a survey conducted by The Harris Poll on behalf of CVS Health,

CVS Pharmacy introduces New Brand One+Other2023-02-01T19:57:27-05:00

Target Promotes $5 Staples for Game Day

Just in time for the Super Bowl, Minneapolis-based Target has unveiled 40 game-day staples that are priced under $5. This list makes it easier for the budget-conscious consumer to create that football spread and enjoy the big game. This promotion includes a selection of products from the retailer’s portfolio of brands Good & Gather,

Target Promotes $5 Staples for Game Day2023-01-31T19:24:30-05:00