About Christopher Durham

Christopher Durham is the president of the Velocity Institute. Prior to this he founded the groundbreaking site My Private Brand. He is the co-founder of The Vertex Awards. He began his retail career building brands at Food Lion and Lowe’s Home Improvement. Durham has worked with retailers around the world, including Albertsons, Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro Canada. Durham has published seven definitive books on private brands, including Fifty2: The My Private Brand Project and Vanguard: Vintage Originals.

2023 Velocity Call for Speakers for Our Groundbreaking Events

Are you or is there someone in your organization who is an experienced and dynamic speaker who can help retail and private brand professionals develop strategies, skills, and a mindset that drives private brand excellence? If so, we invite you to speak at one of our 2023 events. Our 2023 calendar includes 7 cities:

2023 Velocity Call for Speakers for Our Groundbreaking Events2023-02-05T18:53:21-05:00

Private Brand Grows at John B. Sanfilippo & Son in Q2

Early last week John B. Sanfilippo & Son, Inc. announced financial results for its fiscal 2023 second quarter ended December 29, 2022. “During the second quarter, net sales increased over $21 million, or 8.3%, compared to last year’s second quarter, and we delivered strong bottom line growth as our diluted EPS increased 27.2% to

Private Brand Grows at John B. Sanfilippo & Son in Q22023-02-05T14:34:41-05:00

Meijer Brings Midwest Artists’ Works to Life in Black History Month Collection

In celebration of Black History Month, Meijer launched a special collection of products featuring the art of three Black Midwestern artists – Dana Powell-Smith, Melina Brann and Shaunt'e Lewis – on products in every Meijer supercenter. The retailer will ultimately donate 5% of sales from the collection to Urban League

Meijer Brings Midwest Artists’ Works to Life in Black History Month Collection2023-02-02T16:59:12-05:00

CVS Pharmacy introduces New Brand One+Other

CVS Pharmacy announced last week the launch of one+other (pronounced ‘one another’) — a new inclusive beauty and personal care Retail-owned Brand (private brand) that celebrates and embraces individuality with self-care essentials that are simply fun to mix and match. According to a survey conducted by The Harris Poll on behalf of CVS Health,

CVS Pharmacy introduces New Brand One+Other2023-02-01T19:57:27-05:00

Target Promotes $5 Staples for Game Day

Just in time for the Super Bowl, Minneapolis-based Target has unveiled 40 game-day staples that are priced under $5. This list makes it easier for the budget-conscious consumer to create that football spread and enjoy the big game. This promotion includes a selection of products from the retailer’s portfolio of brands Good & Gather,

Target Promotes $5 Staples for Game Day2023-01-31T19:24:30-05:00

Tesco Acquires Paperchase Brand

British retailer Tesco has acquired the brand and intellectual property of Paperchase, after the struggling stationery retailer collapsed into administration. The retailer will add the brand to its portfolio of Retailer-owned Brands. However, the purchase does not include Tesco the 106 stores across the UK and Ireland. Jan Marchant, Managing Director of Home and

Tesco Acquires Paperchase Brand2023-01-31T18:38:12-05:00

International Convenience Goes Thai at Trader Joe’s

It’s generally a smart idea to keep some noodles in your pantry. But if they’re fully-cooked, ready-to-eat, and shelf-stable, too? Now that’s really using your noodle. That’s precisely the promise of Trader Joe’s Thai Wheat Noodles, a three-pack of ready-to-use noodle packets that’s as simple to eat as heat, serve, and enjoy. They’re made

International Convenience Goes Thai at Trader Joe’s2023-01-30T19:52:40-05:00

Tesco To Use Discarded Coastal Plastic In Fresh Fish Packaging

Plastic waste such as drinks bottles which is at risk of getting into the sea, is now being collected and recycled and used again in retailer Tesco’s fresh fish Retail-owned brand packaging. The British supermarket’s fresh Salmon, Haddock, Cod and Sea Bass ranges will be sold for the first time in trays that contain

Tesco To Use Discarded Coastal Plastic In Fresh Fish Packaging2023-01-30T19:35:59-05:00

FINAL DEADLINE: Vertex Awards Close Tuesday!

FINAL DEADLINEVertex Awards Entry Closes 1.31 ENTER TODAY - LATE ENTRY CLOSES 1.31.2023 DEADLINE WILL NOT BE EXTENDED Since 2012, The Vertex Awards has honored innovative Retail-Owned Brand /private brand/private label /own brand design that demonstrates groundbreaking design solutions to consumer problems. We have proved that strategic, beautiful, creative execution can produce extraordinary results. The

FINAL DEADLINE: Vertex Awards Close Tuesday!2023-01-29T15:32:32-05:00

Sip sip hooray! Waitrose Debuts Compostable Tea Bags

Waitrose has announced it is the first UK supermarket to sell certified Retail-owned Brand (private brand) home compostable tea bags. All of their Duchy tea bags are now accredited with a TUV OK compost HOME certification so tea bags can be placed directly into a home compost bin or heap. This compost can then

Sip sip hooray! Waitrose Debuts Compostable Tea Bags2023-01-29T14:46:44-05:00